Customer "thank you" mailings: This is a great way to retain that previous new customer, and you could even include a coupon to ensure their return.Birthday coupons: People ride a natural high on their birthdays, and receiving a discount for your product or service in the mail will always be appreciated.Basically, you're using available data and collected personal information for mailings, such as: This type of marketing is sometimes referred to as account-based marketing. Insurance policy expiration dates: An insurance agent can set up automated mailings for all homeowners whose policies are up for renewal that month.Ĭustomer relationship-based triggers build loyalty and encourage customers to reorder.Moving companies, storage facilities, landscapers, home contractors and even local services like dentists often take advantage of this trigger. New movers: USPS records are updated regularly, and you can automate mailings to new movers within your area to ensure they hear about your business before competitors.Your business can take advantage of changes that come with certain life events, such as:
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Other lead-generating triggers activate by offline activity. A website visitor abandons their online shopping cart, which triggers a postcard with an image of the product and a discount to entice them back to complete their order.
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